Taapsee Pannu Sizzles As The Face Of SUGAR’s New Campaign #BoldAndFree

by Kirrily Santos
Taapsee x SUGAR #BoldAndFree

SUGAR’s campaign #BoldAndFree in collaboration with Taapsee Pannu is a celebration of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin.

She’s bold, fierce, sassy and confident – resonating with what SUGAR Cosmetics stands for. Nothing gets us more excited than having Taapsee as a part of the SUGAR family. Yes! Besides movies, billboards and campaigns, get ready to see this stunning diva use SUGAR’ long-lasting makeup products to create magic and rule the world, one look at a time.

A little something about the campaign:

With this campaign #BoldAndFree, SUGAR urges one to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete. With an involvement of 600 influencers to amplify the message, this high decibel campaign shall be promoted across television as well as OOH while parallelly being amplified over social media.

Taapsee, who has over a decade of experience working in Hindi, Telugu and Tamil films, is known for a wide variety of powerful roles that she has portrayed in women-centric films such as Thappad, Badla, Pink, Manmarziyaan and among others. 

Read on as Taapsee opens up about this association ahead:

“I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin.  My absolute favourite are the SUGAR lipsticks – love how every colour suits and vibes with the real me. So, if you’re looking for long lasting beauty products to keep up with the unstoppable you and your on-the-go lifestyle, just try SUGAR Cosmetics!”

Looking for some makeup inspo? Try Taapsee approved SUGAR products to look fabulous!

Flaunt the Super-cool Taapsee Approved Chic Look

Winged eyeliner and nude lips FTW! Achieve this stunning, edgy makeup look with the below products:

Checkout the entire collection here

Taapsee Pannu Chic makeup Look with SUGAR

Ace the Uber Sassy Taapsee Approved Glam Look

Rock bright, bold lips and dewy skin! Achieve this gorgeous chic makeup look with the below products:

Checkout the entire collection here

Try the hard-to-miss Taapsee Approved Fierce Look

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