How to: Find your foundation shade

by Kirrily Santos
find your correct foundation shade

Still unsure about your foundation shade? Here’s everything you need to know about finding ‘The One’

Do you often find yourself looking like a funny clown with makeup on? Or does the colour of your face look different from your neck? Or do you feel that your makeup on your face looks dull even when you aced your base? The answer to these questions are – you’ve chosen the wrong foundation shade, my friend!

Just like in every sports team has a star player, similarly, when it comes to makeup, you need to treat your foundation like the main character. Unlike lipsticks, eyeshadows or highlighters that you can play around with in a rainbow of colours, you have to find the right shade of foundation for your skin to ace a flawless base. And with a plethora of shades, finishes and coverage levels available to pick from, foundation is just as customizable as your go-to Starbucks order! And that’s exactly what makes it one of the toughest makeup products to choose and purchase.

The ultimate goal is to find a foundation shade that matches your skintone. Doing this will make everything so much easier and help uplift your overall makeup look too. But this can be hard to achieve especially when you’re trying out a new foundation or a hue you’ve not experimented with before. Apart from that you have foundations for oily skin, foundations for dry skin, foundation sticks, liquid foundation – OMG! Ain’t the list endless.

But with a wee bit of research and an understanding of your skin, you’ll end up with the foundation shade that makes you look flawless in no time. So, if you’re dying to find your perfect match, we’ve got some very handy tips to combat this first world problem in the makeup world.

What’s your Skintone?

Trust us, this is by far the easiest step in finding the perfect foundation shade. Skintones are split into three main categories i.e. light, medium and deep. In the global context, Indians mostly have a medium skin tone. So, chances are you’ve already guessed your skintone category, but if you’re still unsure, try comparing your skin colour to an Indian celebrity or model with a quick search and see how they describe theirs!

However, here’s a quick way to find out which skintone category you belong to:

  • If you’re someone with a fair skintone then you’ve probably come across being described as having porcelain skin atleast once or twice in your life.
  • If you’re someone who has a light skin tone then you’re mostly pale but just not quite as much as your fair friends
  • If you’re someone who has a medium skin tone then you’re caught in the middle as your skin tone isn’t super-dark or super-light just somewhere in between
  • If you’re someone with a deep skin tone then your complexion is dark

What’s your Skin Type?

Just like any other product in your skincare arsenal, a foundation should be picked based on your skin type. Skin types can be divided into 3 main categories such as oily, dry and combination. Nailing this part is probably one of the most important aspects as it gives your skin a better chance of getting on with your foundation. So, to make it easier for you, here’s a quick way of picking foundations based on your skin type. 

Oily Skin – If you’re someone who has an oily skin, matte is the way to go! Matte, water-proof foundation minimizes the appearance of your pores, doesn’t feel heavy on skin and holds back excess oily shine. It is a safe choice for covering blemish-prone skin too!

Understand your skin type

Dry Skin – A dewy foundation creates a glowing, youthful look while also blurring imperfections while appearing natural. Hence, it’s best for dry skin because it’s hydrating and won’t crease in fine lines. Also, if you happen to have oily skin, but you love the look of dewy foundation, make sure you apply a mattifying face primer as the first step.

Combination Skin – If your skin is oily in some places and dry in others, then my friend you have a combination skin. Satin or satin-matte foundations are the best and safest bet for combination skin types as they add a glow to the dry parts of your face without adding too much of a shine.

what is your skin's undertone

Skin’s Undertone? Tell me More

You probably aren’t confused about skin colour, but when it comes to finding your undertone, you’re sure to feel super puzzled. We absolutely understand your plight and so we’re going to make it super simple for you! Skin undertone refers to the colour that comes through the skin from underneath its surface. They are of three types – warm, neutral and cool. To identify your skin’s undertone, here are a few things you can try:

Wrist Test: For this, you will need to check the colour of your veins. If they are purple or blue then you belong to the cool undertone family. If they are green or olive in colour, you are warm. But if you are unable to determine the dominant colour, then you are neutral.

Sun Test: Here’s another simple way to find out your undertone. If you tend to get sunburns easily when you are out in the sun, you have a cool undertone. Conversely, if you get tanned easily in the sun you have a warm undertone. And if you happen to experience both, you belong to the neutral undertone family.

Following this rule of thumb, foundation shades for cool undertones will look more pink in the bottle and warm undertone foundations appear more yellow. Additionally, foundations for neutral undertones tend to fall in the middle of both. 

Types of Foundation Formulas

Just so you know, when it comes to Foundation, one size does not fit all. Thus, adding to that thought, foundations come in different formula/finish types that cater to the type of skin you have. And we know that you’re already well-versed in the types of foundation finishes’, here are some of the most common types of foundation makeup based on their formula.

Liquid Foundation: This is one of the most common types of foundation formula you will literally see everywhere. What makes liquid foundations easy to work with is their effortlessly blendable nature, good coverage and the fact that you can easily mix two shades to create a custom shade to match your skin tone.

Powder Foundation: This type of foundation is a great two-in-one product that can be utilized in a wet or dry form. Its unique texture becomes super creamy and soft when used wet and feels similar to liquid foundation. Moreover, the reason we say it’s a great two-in-one product is because powder foundation can be used as a pressed powder when dry to help set your base makeup.

Foundation Sticks: It’s not rocket science that a stick foundation is a type of foundation that is available in a stick tube form. They are heavier than liquid foundations, offer high coverage, can be used as a concealer and make it perfect for traveling. 

Cream Foundations: If you have dry skin, opt for a cream foundation. They are moisturizing and provide high coverage with a dewy finish. Moreover, a little goes a long way, hence don’t apply too much at the start and begin with a little and build accordingly.

Time to Choose your Foundation Shade!

If you’ve got your undertone sorted and the type of foundation formula you want, then you are one step closer to narrowing down the perfect foundation shade. You will most likely have a handful of foundation shades already to choose from. 

Start by shortlisting three foundation shades that seem to be a good match. Then, dab some of each shade as short lines on your jawline (do ensure you keep some space between each). Apart from considering your face for making the final decision, do also take into account your neck so avoid looking like a multi-coloured alien. Once you do that, check for the foundation that blends seamlessly with both your face and your neck. But, if you see a difference between the two, then that foundation shade isn’t the one for you. Repeat this trick till you find the shade you are looking for.

the different types of foundation shades

Also, note that foundations tend to oxidize after a few minutes because of bodily heat making them look slightly orange. To prevent this from happening, swatch a foundation and wait for 5-10 minutes to see how the foundation will truly appear after it has oxidized. Another way of escaping this dreaded issue is by opting for mineral based foundation formulas that are light on the skin whilst being effective and hydrating too.

Moreover, they offer a barely there feel, won’t settle into fine lines or wrinkles, are good for acne-prone skin and basically suit every skin type. Not to forget that they deliver a smooth, even complexion that lasts without changing colour overtime. Additionally, if you can’t get your hands on some mineral base makeup products, you can always use a setting spray or loose powder as it helps absorb excess oil and lowers the risk of reaction with the pigment in the makeup.

Level of Coverage

We’re sure that every makeup look you flaunt on a daily basis might not require a full coverage foundation. Hence, it is important to also choose a foundation based on its coverage i.e. light/sheer, medium or full. 

Sheer/Light Coverage: If you’re someone who doesn’t have much discolouration or hyper-pigmentation, little to no scars, then opt for a sheer or light coverage foundation. They have a very low colour pigmentation that lets your skin peek through and offers the most natural and skin-like finish.

Medium Coverage: Medium coverage foundations tend to have a higher level of opacity and are able to maintain a satin-like finish. Moreover, they are blendable, easily buildable and can be layered to create a coverage as per your liking or requirement.

Full Coverage: Opt for a full coverage foundation when you want to completely hide or cover skin imperfections. Such foundations have a high concentration of pigment, give you a flawless, even complexion and are buildable too. They are also perfect for when you want to go all-out and create a full makeup look for a special occasion or party.

So, whether you’re going for a natural makeup look or glamming up for a grand occasion, the foundation you apply can make or break it. With such a wide variety of shades, formulas and coverage levels available, it is no surprise that finding the perfect foundation is one of the toughest parts. SUGAR Cosmetics provides foundation shades that are meant to cater to diverse Indian skin tones. From offering a natural looking matte finish to providing buildable coverage for an array of skin tones, our foundations help you do it all. So head over to our website and grab yourself your perfect foundation shade!

If you want a helping hand in picking the right foundation shade, give our Foundation Shade Finder a try, which will let you know which SUGAR foundation will be your ideal match!

We hope the tips mentioned above will help you understand how to choose foundation shade and make you a foundation-buying professional in no time.

Design: Aarti K.

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Shreya February 19, 2021 - 12:14 am

I want sugar 37 freddo founsation stick plzzz make it avail soon, cant wait


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